When we think of an influencer, we often imagine great figures from television and film, international figures or celebrities like Kim Kardashian or Selena Gómez. However, the trend indicates that brands are increasingly looking for micro-influencers . Now the important thing is the affinity that the person has with their followers.
What is a microinfluencer ?
To give an example, there are profiles that have 200 followers on social networks and every time they publish an image they get 180 likes ; while other people with 1000 followers get the same number of likes. If we think about it from a business perspective, it is more interesting Country Email List that the person in the first case promotes my products because her followers have a greater affinity with her and her content, unlike the person in the second case. In both situations they are the so-called micro-influencers who are becoming very fashionable lately.
According to what was discussed at
The eShow Barcelona 2019 conference, micro-influencers are considered those people with less than 10k followers who manage to tune in with their target. And, according to these social media professionals, the trend of success points towards micro-influencers as brand ambassadors, who apparently have better conversion and achieve greater engagement . This is happening America Data because “famous” influencers sell themselves to everything and, therefore, lose credibility. By this we mean that they may already be advertising eco products in the morning like a dish prepared in the afternoon and this makes the influencer lose their identity and values.